Cookie Policy for Roteiro Zero News Portal
Last Updated: February 24, 2025
At Roteiro Zero, we use cookies and similar technologies to enhance your experience on our website, analyze how it’s used, and serve relevant ads. This Cookie Policy explains what cookies are, how we use them, and your options for managing them. It complements our Privacy Policy [insert link], which covers broader data practices.
1. What Are Cookies?
Cookies are small text files stored on your device (e.g., computer, phone, or tablet) when you visit a website. They help the site remember your preferences, track usage, and improve functionality. Similar technologies, like pixels or local storage, serve related purposes.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential Cookies:
- Enable core site features, like navigation and access to content.
- Example: Keeping the site running smoothly.
- These are necessary and cannot be disabled.
- Analytics Cookies:
- Help us understand how visitors use the site (e.g., which pages are popular, how long you stay).
- Tool: Google Analytics (see Section 5).
- Purpose: Improve our content and layout.
- Advertising Cookies:
- Deliver personalized ads based on your interests and browsing habits.
- Tool: Google AdSense (see Section 5).
- Purpose: Support our site through relevant advertising.
- Preference Cookies:
- Remember your settings (e.g., language or region preferences).
- Purpose: Tailor your experience.
3. Cookies We Use
Here’s an overview of the cookies you might encounter:
Category | Purpose | Examples | Duration |
Essential | Site functionality | Session cookies | Session (expires when you close your browser) |
Analytics | Traffic and usage analysis | Google Analytics (_ga, _gid) | Up to 26 months |
Advertising | Personalized ads | Google AdSense (NID, AID) | Varies (set by Google) |
Preference | User settings | Language preference | Up to 1 year |
Third-party cookies (e.g., from Google) may also collect data across sites for their own purposes, as outlined in their policies.
4. Legal Basis
- Essential Cookies: Required for the Site to function (legitimate interest).
- Non-Essential Cookies (Analytics, Advertising, Preference): Used with your consent under GDPR, or as part of our service under CCPA/CPRA unless you opt out.
When you first visit, we’ll ask for your consent via a cookie banner (where required, e.g., GDPR regions). You can adjust settings anytime (see Section 6).
5. Third-Party Tools
We use these third-party services that set cookies:
- Google Analytics:
- Tracks site usage anonymously (unless linked to your Google account).
- Data is shared with Google per its Privacy Policy (https://policies.google.com/privacy).
- Opt-out: Install the Google Analytics Opt-Out Browser Add-On (https://tools.google.com/dlpage/gaoptout).
- Google AdSense:
- Serves ads tailored to your interests based on browsing data.
- Managed by Google (https://www.google.com/adsense/policies).
- Opt-out: Adjust settings in Google’s Ads Settings (https://myadcenter.google.com) or use browser privacy tools.
6. Your Choices
You can control how cookies are used:
- Cookie Banner: Accept or decline non-essential cookies when you arrive (available where legally required).
- Browser Settings: Block or delete cookies via your browser (e.g., Chrome, Firefox, Safari). Note: Blocking essential cookies may break site features.
- Opt-Out Tools: Use Google’s opt-out options (see above) or enable Global Privacy Control (GPC) for CCPA/CPRA compliance.
- Do Not Track: We honor GPC signals but not general “Do Not Track” browser settings, as there’s no universal standard.
To revoke consent or update preferences, revisit our cookie settings [insert link] or contact us.
7. Data Sharing and Transfers
Cookies may involve data sharing with third parties (e.g., Google) in the U.S. For GDPR users, we ensure safeguards like Standard Contractual Clauses for international transfers. See our Privacy Policy [insert link] for details.
8. Updates to This Policy
We may update this Cookie Policy as our practices or laws change. The latest version will be posted here with the updated date. Significant changes will be flagged via the Site or email where required.
9. Contact Us
Questions about cookies? Reach out:
- Email: contact@roteirozero.com
- Address: Bellevue Seattle WA EUA
Thanks for Visiting Roteiro Zero!
We’re committed to transparency and your control over your online experience.